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Posting Different Content: Facebook Vs. Instagram



Facebook and Instagram are two of the most popular social media platforms today. Both platforms have a

large user base and offer a variety of features that users can take advantage of. However, there are some

key differences between the two platforms, one of which is the audience that each platform attracts.


Facebook has a more general audience, made up of people of all ages, backgrounds, and interests. In

contrast, Instagram tends to attract a younger audience, with users who are interested in fashion, beauty,

and lifestyle content. Therefore, businesses that want to reach a wide range of consumers may be better

off advertising on Facebook, while businesses with more specific target audiences may find more

success on Instagram.


Facebook audiences are typically older and more engaged with text-based content than audiences on

other social media platforms. This makes Facebook a great platform for businesses that have strong

written branding and want to reach older consumers. However, businesses with less appealing written

content or that want to reach a younger demographic may find more success on Instagram.


Reconsider who your main audience is, and what type of content you can provide. Social media has become quite a useful tool for business, and we just hit the tip of the iceberg with starting with Facebook and Instagram.

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